| |
| |
| Downtown Akron Marketing & Branding
Plan |
 |
Comprehensive Downtown Branding Campaign
Branding logo for Downtown, to be included in any print or
electronic publication of any business, government or
non-profit located in Downtown. This logo visually “brands” businesses
as part of the Downtown Experience. Target messages,
positioning statement and general statements strengthen
the brand identity. |
 |
DAP’s Web site
Portal to all downtown Akron information. Key information
including business resources, entertainment resources,
calendar of events, available office & meeting space,
construction updates, road closures and other valuable
information. Includes all information on “Do
Downtown” site. |
 |
Do Downtown Directory / Calendar
of Events
Fully searchable database of all businesses, retail and
entertainment venues downtown. Brief snapshot of each,
including parking suggestions, hours of operation & contact
info. Parking maps, directions and other downtown resources
available through this site. Complete calendar of all downtown
happenings or events. Includes discount card information. |
 |
Do Downtown Card -- Discounts/Promotions & Events
Establish a mix of discounts – some
monthly, some annual. Establish packages & agendas.
Send monthly e-mail newsletter to subscribers. |
|
|
|
