7 Steps to Create a Social Media Strategy

Date and Time for this Past Event

• Tuesday, Nov 9, 2021  12 p.m.

Location

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Details

Social media is a smart marketing tactic. Having a strategy is even smarter.

Posting on social media can be a full time job. If you don't have a strategy when you're posting, you’re just wasting time.
Ann Gynn, Owner of G Force Communication , will walk attendees through a easy-to-use seven-step format (using a free template!) to create a customized one-page strategy.
Here’s a sneak peek of the first three steps:
Step 1: Why?
-Detail your social media objective(s) as they relate to your marketing/business goals.
• Step 2: Who?
-Define your audience, including their social media behaviors.
• Step 3: What?
-Detail your topics, formats, voice, content sources.

During the session, you'll see examples in practice to help you create a one-page social media strategy. Ambitious participants could even start their own strategy during the session.

A former journalist and experienced solopreneur, Ann Gynn helps business professionals use a content-focused strategy to cultivate and grow prospect and customer relationships. A solo business owner for over 15 years, Ann is the editorial consultant for the Content Marketing Institute and leads editorial for the CMI founder’s new startup, The Tilt, a twice-a-week newsletter for content entrepreneurs.

The Economic & Community Development Institute's Women's Business Centers of Ohio guide individuals at any stage of the business process. Through one-on-one counseling sessions with WBC staff and volunteers, you can get the direction and resources to meet your goals. Business advisers want to help you successfully start a business, or grow and expand your existing business -- increasing revenue and creating jobs for the local economy.
The WBCs present training workshops regularly to provide access to small business knowledge at no charge. They are the only SBA-funded Women's Business Centers in the state.