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ECDI Virtual Workshop: Make a Plan True to Your Brand

Category: Event Calendar

Date and Time for this Past Event

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Learn how to develop a quality plan for your business with your brand identity at the core

About this event

This is the first workshop of four in our Creating and Sustaining a Competitive Advantage Series with the Ohio Restaurant Association.

Diego Hodge, COO of FLŌH Spirits, will cover how to build a solid business plan, using forecasting calculators for making a 3-5 year plan and how to incorporate your company's brand identity into decision making.

General Business Planning

  • Fund request planning vs. development planning
  • Key areas of a business plan

3-5 year plan

  • Financial Forecasting
  • Staff Forecasting
  • Product Forecasting

Brand Identity

  • How to tie in your brand to your business planning
  • Customer vs target customer
  • Customer experience

Diego has been building, buying, advising and selling amazing companies for over 10 years. In his time, he's led over 200 team members, managed $40M facilities and scaled operations that have generated over $36M in revenue.