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Understanding Your Customer's Experience

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Understanding your customer’s experience is well worth the effort. 88% of buyers say experience matters as much as a company's products or services. Customer experience improvements can improve brand reputation, increase customer retention, and raise profitability.

In this webinar, you will learn a 3-step process to identify customer experience improvements. You will learn how to

- See your business from the customer’s perspective by creating Customer Personas

- Understand the customer experience with Customer Journey Mapping

- Identify potential customer experience improvements.

You will leave this webinar with the information and the tools/ templates necessary to immediately implement the customer Journey mapping.